United Road

Streamlining pricing and ordering with Salesforce

United Road logo

R&P helped United Road streamline their operations through business and systems analysis, UI/UX design and Salesforce architecture optimization.

Human Need

United Road is the premier automotive transport expert in North America, shipping 4M+ vehicles to 10K+ North American customers each year. To continue maximizing their growth and productivity, United Road needed guidance and support on how to better leverage their marketing and sales enablement technology.

Digital Solution

To help United Road, R&P provided business and systems analysis, Salesforce architecture planning and development, UI/UX design, and QA services. Our first step was interviewing business stakeholders and assessing United Road’s existing Salesforce functionality and processes. Based on our findings, we provided tactical recommendations for improvement, including a technical architecture diagram and detailed project plan. From there, R&P integrated 3 separate systems for United Road – including an external pricing engine and legacy ordering system – into 1 custom interface powered by Salesforce CPQ.

A Far Better Way

United Road team members can now easily create complex multi-vehicle quotes that reflect specific shipping preferences and vehicle attributes (which can be entered manually or decoded from a VIN). Staff can submit quotes to the legacy ordering system with a single click, with orders synced to Salesforce, where the sales team can quickly make updates and get tracking information for customers.

At A Glance

Salesforce logo

Salesforce solution created based on a deep understanding of business needs

funnel graphic

Simplified technology by integrating 3 systems into 1 easy-to-use interface

time and money graphic

Saves employees time by streamlining quoting and ordering processes

united-road footer graphic