O2 iPhone app

O2 Priority

Building customer engagement through exclusive experiences


O2 Priority


Mobile platform for customer engagement

Human Need

O2, one of the UK’s largest telecommunications service providers, wanted to create a program that would establish a point of differentiation for the brand and drive increased customer engagement.

O2 app on iPhones
O2 logo

Digital Solution

The top-ranking O2 Priority app—developed in partnership with Robots & Pencils—helps O2 to differentiate themselves from other carriers. O2 Priority gives customers proximity-based and personalized offers and benefits, opportunities for exclusive, invite-only experiences, and early access to entertainment and content.

A 5-year partner of O2, R&P also worked closely with O2 Priority’s product and engineering team to intelligently drive ratings, and today the app has earned over 130,000 5-star reviews.

A Far Better Way

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12+ million users, including millions of active daily users

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130K+ 5-star reviews on the App Store and Google Play

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#1 top-ranking app in the UK App Store multiple times

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Case Studies

See how we’re transforming user experience and engagement